We are changing our name to SparkleMax™!
Fun, sexy and affordable, on-the-go tooth whitening system provides maximum whitening without sensitivity

Sacramento, CA, April 28, 2011 – The fun, sexy, portable and convenient tooth whitening system you know and love is now SparkleMax™ Tooth Brightener!

SparkleMax™ Tooth Brightener provides you the maximum whitening power, without the sensitivity caused by stronger peroxide formulas. Many retail whitening systems don’t give you any control on where the whitening agent is placed causing dentin tubular sensitivity and blanching of tissues. SparkleMax™’s unique delivery system allows you to control where the product goes and how long it stays on the tooth enamel and its low dose hydrogen peroxide formula was developed to reduce the amount of sensitivity. As the hydrogen peroxide in the gel is broken down, oxygen acts upon the organic deposits on your teeth and oxidizes them into a lighter color. This process makes the overall tooth color closer to the natural unstained tooth color. The structure of the tooth itself remains unchanged.

 Plus, SparkleMax™ contains the same patent pending formula that creates the immediate appearance of a whiter, brighter smile. The light refraction technology, reflects light making your teeth look whiter while the hydrogen peroxide formula to oxide stains over time.

 SparkleMax™ is still in its same fun, sexy, and portable delivery system allowing you to whiten on the go. Morning, noon and night, or after that double latte. No need to wait until your next whitening appointment or bedtime to put in trays, simply apply it like lip gloss right on your teeth. Plus as an added bonus, SparkleMax still contains the same great all-natural peppermint flavor that freshens your breath.

 “We were looking for a name that really reflected what this product is all about and what our clientle is looking for,” said Rae Rankin, President SparkleMax™. “We felt now is the time for a change.”

Retail whitening systems cost $30 to $40, and professional whitening can cost upwards of $500 or more. At a suggested retail price point of $17.95, Sparkle365™ is affordable and effective. For those who choose professional whitening, Sparkle365™ can help bridge the gap between professional whitening appointments.

SparkleMax™ is now available online at www.SparkleMax.com and at dental office and retailers around the country.

Our founders work internationally teaching facial aesthetics with a focus on beautiful smiles. SparkleMax™ was developed by them in the United States and formulated to specifically meet the needs of their clients. SparkleMax™ was first demonstrated at the 2008 Academy Awards, appeared in gift bags at the 2010 Primetime Emmys, was the official tooth whitener of the 2010 Oakland Raiderettes, has appeared in numerous publications around the US, and was chosen “Best Quick Fix,” by NewBeauty Magazine in Spring/Summer 2011. The team at SparkleMax™ has over 40 years of combined dental experience.